The UK's Court of Appeal has allowed a representative action against Google, clarifying that individuals can suffer damage by losing control of data while potentially opening the floodgates for privacy class actions in the country. The court fired a warning shot to big businesses, reiterating that individuals' data cannot be used for commercial gain without consent.

As data privacy becomes more and more critical and the subject of increasing scrutiny, this article is a timely reminder of the evolving legal position around business privacy risks

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